IQue - Our Twist on the Web

When it comes to the planning and development of websites or online software applications, content is usually the #1 culprit for slowing the process down or even hindering a launch date.

Planning an online project is very different than most mainstreams of marketing and advertising. It is much more dynamic and, in most cases, requires someone to be solely dedicated to it’s organization and maintenance. However, most companies just try to pawn off the content responsibilities to someone currently on staff who already has a full work load. Then, 9 times out of 10, once that person is able to get something launched it will often lanquish and become obsolete fast. This is where we come in to educate and aid our clients in proper planning and maintenance of a project. One of the most critical stages of a project is in the initial planning phases.

Developing an effective content management model means the implementation of many internal systems that all need to work together. An inventory of information must be taken to see what is currently available and whether or not new pieces of content need to be written. Maps need to be put into place to show a logistical flow throughout the application from section to section and internal employees need to be assigned groups of tasks in order to reach the end result and launch day. It’s a very collaborative effort.

Content will also play a huge role in developing a sites’ usability. Not only do we need to know how the application is going to flow logistically, but how are things going to be organized and presented from page to page, section to section. You need to make sure that your customers have direct access to all pieces of information with a minimal amount of work. Because, they will expect it and it will establish your companies credibility immediately.

I will be posting a series of articles that provide many of the concepts and ideas behind creating an effective information architecture. So, until my next post, ask yourself…

What goals do I expect to accomplish with my website? How do I get there?