IQue - Our Twist on the Web

I recently heard a story about a business owner that I thought was worth sharing.

One day this business owner realized that he was not receiving any emails. After a lot of digging to find out the problem he realized that he had let the registration expire on his domain (www.mydomain.com), which in turn disabled his email and website. He contacted the registrar of his domain who informed him that the domain had expired and that they had made numerous attempts via email to contact him to renew it. Turns out all those emails ended up in his junk email folder and were never opened. As a result, someone bought his domain out from under him and advised him that they would be happy to sell it back to him for $150,000!

These days, domain brokering is becoming becoming quite a business in itself. These individuals keep an eye out with domain registrars for expiring domains and snap them up for a nominal fee—sometimes as low as $10.00 a year. Then they turn around and try to sell them for an exorbitant amount of money that the average business owner cannot afford.

Don’t let this happen to you!

• Be aware of where and who is the registrar of your domain
• If possible host your domain with a company that will handle the renewals for you like Twistique!
• You can often set up an auto-renewal with registrars
• Mark the renewal date on your calendar. Set up a reminder for a month before
• Consider renewing your domain name for 3 years or more years at a time, so you don’t have to worry about it for while.

In our ever-changing economy everyone is trying to make money and keep their businesses competitive. Don’t let these domain brokers take advantage of you. Once you have an established business and domain, losing it can cause serious setbacks to your business. Your website goes down, no one can email you and all of your business collateral is no longer valid—a pretty expensive misstep.

If you are not already aware of who the registrar of your domain is, find out and keep track of it or ask Twistique how to find out this information. If you already have all of this information, consider yourself a step ahead of everyone else!